السجلات المعروضة 1 -- 1 من 1
-
Role of social currency in customer experience and co-creation intention in online travel agencies: Moderation of attitude and subjective norms
( Elsevier , 2022 , Article)This study investigates the relationship between social currency and customer experience concerning online travel agencies. Riding on the theory of planned behavior (TPB), we explore the moderating effect of attitude and ...