تصفح حسب الموضوع "Commitment"
السجلات المعروضة 1 -- 1 من 1
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Et-moone and marketing relationship governance: The effect of digital transformation and ICT during the COVID-19 pandemic
( Elsevier , 2021 , Article)This study aims to examine the drivers and impact of et-moone on relational governance within B2B relationships in the Arab Asian region. Building on commitment and trust theory, this study proposes how et-moone could be ...