تصفح حسب الموضوع "Desire of avoidance"
السجلات المعروضة 1 -- 1 من 1
-
Generational Differences in Brand Hate: An Abstract
( Springer Nature , 2022 , Book chapter)Consumer-brand relationships researchers are manifesting an increased interest in investigating the concept of brand hate (e.g., Fetscherin 2019; Kucuk 2019; Zarantonello 2016). In line with this research mainstream, this ...