Browsing by Subject "Customer knowledge"
Now showing items 1-2 of 2
-
The impact of knowledge management on customer relationship management: A case from the fast food industry in Jordan
( Inderscience Ltd. , 2016 , Article)The aim of this paper is to test the relationship between knowledge, knowledge management (KM) and customer relationship management (CRM). The impact of KM on CRM is the core of this paper. KM systems are considered one ... -
The relationship between communication, customer knowledge and customer loyalty in Saudi Arabia insurance industry companies
( Mediterranean Center of Social and Educational Research , 2015 , Article)The main target of this article is to examine the relationship between communications, customer knowledge and customer loyalty in insurance companies in Saudi Arabia. This study adopted Partial Least Squares Structural ...