Browsing by Subject "Customer value"

Now showing items 1-2 of 2

    • Core Tourism Resources and Destination Image for International Tourism 

      Ndubisi, Nelson Oly; Alsowaidi, Saif; Saha, Shrabani; Yap, Ghialy ( ssrn , 2021 , Article)
      This paper examines the effect of core destination resources, namely natural resources, heritage resources and created resources on destination image, and the moderating effects of customer value and destination satisfaction. ...

    • Does brand credibility matter? The case of organic food products 

      Sekhar, Chandra; Krishna, Swati; Kayal, Ghadeer G.; Rana, Nripendra P. ( Emerald Publishing , 2021 , Article)
      Purpose: This study's main objective is to investigate the influence of brand credibility on the intention to purchase organic food. In addition, this research studies the moderating role of customer ethnocentricity as ...