Browsing by Subject "International franchising"

Now showing items 1-2 of 2

    • International franchising and performance: a resource-based perspective 

      Ghantous N.; Das S.S. ( Emerald Group Publishing Ltd. , 2018 , Article)
      Purpose: The purpose of this paper is to investigate international franchise performance. It focuses on how franchisors conceive their international performance, the drivers of their international performance, and how ...

    • Zooming in on co-creation practices of international franchisors 

      Nabil, Ghantous; Alnawas, Ibrahim ( Elsevier , 2021 , Article)
      There is limited knowledge on value co-creation in international franchising despite the collaborative nature of this major foreign entry mode. This article zooms in on international franchisors' co-creation practices ...