Browsing by Subject "Moderated-mediation"
Now showing items 1-2 of 2
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Belief in fate and self-efficacy in road safety advertising based on guilt: An explanation based on negotiable fate
( Elsevier Australia , 2019 , Article)This study examines the effectiveness of using guilt in road safety advertising among young populations characterized as having high levels of belief in fate, and refutes the positive relationship between belief in fate ... -
Can CSR foster brand defense? A moderated-mediation model of the role of brand passion
( Palgrave Macmillan , 2023 , Article)This paper seeks to understand whether and how perceived retailers’ CSR can reinforce brand defense behavior by customers. Building on signaling theory, the paper proposes that CSR programs signal brands’ good nature, ...