Browsing by Subject "Business innovation"
Now showing items 1-2 of 2
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The impact of social media adoption on competitive advantage in the small and medium enterprises
( Inderscience Publishers , 2017 , Article)Internet-based social media delivers huge benefits to SMEs. There is, however, little research into whether SMEs in Gulf Cooperation Council states use it to gain competitive advantage. This study investigated the relationships ... -
Social media: Adoption and legal issues impact on business innovation
( Inderscience , 2015 , Article)Copyright © 2015 Inderscience Enterprises Ltd. This study explored the impact of the social media adoption, and the related legal issues on the business innovation within the Gulf Cooperation Council (GCC), particularly ...