Title Author Publication Date Publisher Type
    The effect of corporate branding dimensions on consumers' product evaluation: A cross-cultural analysis  Souiden, N.; Kassim, N.M.; Hong, H.J.2006Emerald Group Publishing LimitedArticle
    The influence of attraction on internet banking: An extension to the trust-relationship commitment model  Kassim, N.M.; Abdulla, A.K.M.A.2006Emerald Group Publishing LimitedArticle