Browsing by Subject "functional magnetic resonance imaging"
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Do Islamic Ethics Influence Consumers’ Reaction to Advertising Messages of Certain Foods? Tracking Consumers’ Reaction Using fMRI Technology
( Taylor & Francis , 2022 , Article)Ethics have a significant influence on business practices and consumption behavior. This influence is increasing as evidenced in the growing global demand for ethical products, particularly Halal products. We, in this ... -
Functional connectivity alterations in epilepsy from resting-state functional MRI
( Public Library of Science , 2015 , Article)The study of functional brain connectivity alterations induced by neurological disorders and their analysis from resting state functional Magnetic Resonance Imaging (rfMRI) is generally considered to be a challenging task. ... -
Utilizing Neuroscience Perspective to Track Muslim Consumers’ Behavior Toward Halal Products
(2019 , Conference Paper)The global market of ethical products is growing substantially, especially the market of Halal products. Therefore, there is a need to understand how Muslim consumers perceive food products. This exploratory study is an ...