Browsing by Subject "marketing"
Now showing items 1-4 of 4
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A qualitative study exploring medical representatives' views on current drug promotion techniques in Yemen
(2012 , Article)Medical representatives are a key component of the marketing strategies used to convince physicians to prescribe targeted drugs. The perspectives of medical representatives on the extent and composition of pharmaceutical ... -
Analysis of ICT usage patterns, benefits and barriers in tourism SMEs in the Middle Eastern countries: The case of Dubai in UAE
( SAGE Publications Ltd , 2017 , Article)Information and communications technology (ICT) are widely used by enterprises to enhance their competitiveness. Travel agents (TAs) are among service providers for whom their integration of ICT and Internet technological ... -
The Impact of Innovation in Jordanian Chemical and Pharmaceutical Industries on Export Performance
( Qatar University , 2012 , Article)Innovation has long been considered an important factor for creating and maintaining the competitiveness of the firms. Common knowledge stands that innovation is the cause of the increase of exports. However, contradicting ... -
Metaverse marketing: How the metaverse will shape the future of consumer research and practice
( Wiley-Blackwell , 2022 , Article)The initial hype and fanfare from the Meta Platforms view of how the metaverse could be brought to life has evolved into an ongoing discussion of not only the metaverse's impact on users and organizations but also the ...