College of Business and Economics
http://hdl.handle.net/10576/55
2024-03-28T16:32:34ZAN EMPIRICAL INVESTIGATION OF THE IMPACT OF DIGITAL ADOPTION ON SMES' CURRENT AND FUTURE BUSINESS PERFORMANCE: THE CASE OF QATARI SMES
http://hdl.handle.net/10576/52621
AN EMPIRICAL INVESTIGATION OF THE IMPACT OF DIGITAL ADOPTION ON SMES' CURRENT AND FUTURE BUSINESS PERFORMANCE: THE CASE OF QATARI SMES
Al-Buainain, Amna
This thesis investigates the relationship between digital technology adoption and the success of Qatari's small and medium-sized enterprises (SMEs). For SMEs, knowing how to adopt to the ever-changing digital landscape is crucial to their current and future success. This thesis undertook a large-scale investigation into that concern by combining in-depth literature assessments with quantitative techniques using an online questionnaire distributed among Qatari SMEs with 248 usable responses. SPSS and Smart PLS 4 software were utilized by applying the Structural Equation Model (SEM) to analyze the collected data statistically. The study discovered that the digital expertise of business owners, the internal resources, and customer pressure have a significant positive impact on SMEs digital adoption. However, competitors' pressure and government support have no significant positive impact on SMEs digital adoption. In addition, the results showed that digital adoption has a significant positive impact on current business performance and a higher significant positive impact on future business performance. The research also showed how the Technology Readiness Index mediated the many characteristics linked to digital adoption. It mediates the relationship between the enterprise's internal resources, namely, financial and technical resources. On the other hand, none of the other digitalization factors are mediated by the technology readiness index. Moreover, relevant theories such as the Technology Acceptance Model, Innovation Diffusion Theory, and Task Technology Fit Theory were applied to test the digital adoption level. This thesis demonstrates why digital adoption is critical for today's small- and medium-sized businesses. The findings provide helpful information for Qatari business owners, SME advocates, and policymakers. This research lays the groundwork for further studies on the ever-evolving topic of digitalization in SMEs. Ultimately, it emphasizes the importance of developing specialized plans to encourage digital adoption among SMEs and propel them toward long-term growth in the digital age.
2024-01-01T00:00:00Zأنماط القيادة المستقبلية رؤية قطر ما بعد 2030
http://hdl.handle.net/10576/51507
أنماط القيادة المستقبلية رؤية قطر ما بعد 2030
الكبيسي, منى مبارك زايد
يعالج هذا البحث موضوعًا تنمويًا يتعلق بالقيادة المستقبلية، وتحديد أنماطها في دولة قطر؛ حسب رؤية ما بعد 2030، وذلك من خلال مجموعة من العلوم والمعارف البينية؛ الاجتماعية، والإدارية. وتمت دراسة القيادة المستقبلية من خلال التفكير المستقبلي، وإدارة المستقبل، وقيادته، وصولًا إلى التحول المستقبلي.
ويكمن الهدف العام من البحث في تسليط الضوء على أنماط القيادة، ومدى اتساق ممارساتها في دولة قطر، وعلاقتها بالرؤى الوطنية المستقبلية. ومن هذا المنطلق تتحدد نوعية الإضافة العلمية وأهميتها التي ترفد صانع القرار وجهاز التخطيط والإحصاء والجهات ذات الصلة عند التخطيط المستقبلي وصياغة رؤية قطر ما بعد (2030).
وبناءً عليه تتضح إشكالية البحث في بيان أهمية أنماط القيادة المستقبلية، ومدى اتساق ممارستها في دولة قطر؛ وفق رؤية ما بعد (2030).
وتأسيسًا على ما سبق؛ تهدف الدراسة إلى معالجة الفجوات البحثية في ضبط وتشريح مفهوم القيادة والنمط القيادي؛ وربطهما بنظريات ومستويات القيادة، وتحديد ضوابط ومعاييرٍ لأنماط القيادة المستقبلية، وإبراز أثر أنماط القيادة المستقبلية في خطط التنمية الوطنية لدولة قطر رؤية ما بعد 2030.
وناقشت الدراسة بعض الأدبيات البحثية موضوع الرسالة بشكل عام، وبحسب الاطلاع؛ لم توجد أي دراسة، أو بحث يربط بين القيادة المستقبلية والخطط التنموية والرؤى الوطنية والأنماط القيادية. ووظفت الباحثة مناهج البحث النظري. وتعتمد الدراسة المنهجين البحثيين؛ الوصفي، والتحليلي، بحسب القضية التي سيتم تناولها في البحث. وتسعى الباحثة إلى الفصل بين النظريات وبين الأنماط؛ محاولةً تقديم رؤية لمعالجة الفجوة المنهجية في التعاطي مع أنماط القيادة المستقبلية. واشتمل البحث على مجموعة من النتائج التي توصلت إليها الباحثة، وفي مجملها مقترح لابتكار إطار أنماط القيادة المستقبلية التي تتواكب مع مراحل رؤية دولة قطر ما بعد (2030).
2024-01-01T00:00:00ZAN EXAMINATION OF THE STRATEGIC DECISION IMPLEMENTATION PROCESS THE RELATIONSHIP BETWEEN CONTEXT, PROCESS, AND OUTCOMES
http://hdl.handle.net/10576/51148
AN EXAMINATION OF THE STRATEGIC DECISION IMPLEMENTATION PROCESS THE RELATIONSHIP BETWEEN CONTEXT, PROCESS, AND OUTCOMES
AL-KUBAISI, NADA ABDULLA
Strategic decision implementation is an important subject for both researchers and managers, yet a relatively under-researched area in the strategic management literature, even though a significant proportion of decision failures can be traced to this stage. This sparseness of research has created a mysterious black box in the literature covering the implementation of strategic decisions. Although research has increasingly shifted to plug the gaps, understanding the inner dynamics of this process and identifying its core mechanisms is still proving difficult. Researchers have until now been looking for answers to the challenging question: What are the key determinants of success during strategic decision implementation? This being the case, the present dissertation aims to answer this question by examining the process of implementing strategic decisions in some depth. To achieve this purpose, the researcher applied a two-stage research design using exploratory and descriptive methods. The study first reviewed the literature to identify the concept of strategic decision implementation. Next, it conducted an extensive search of the literature to develop a comprehensive model of the processes, context, and outcomes of implementing strategic decisions. The developed model holds five perspectives that identify decision formation, the implementation team, and decision-specific, environmental, and firm characteristics as effects on the decision implementation processes and outcomes. Next, the study explored empirically a conceptual model of the success factors of strategic decision implementation in the GCC healthcare sector. It analyzed surveys of 157 strategic decisions from private and public healthcare providers in the region concerned. The research findings provided empirical confirmation that the quality of implementation positively influences the success of the strategic decision. Monitoring, rational style, and change management were also introduced as strategic implementation processes that are essential contributors to implementation quality and indirect enablers of strategic decision success. Lastly, the study outlined directions for future research and some implications for researchers and managers. The present study contributes to the existing literature by developing an integrated model of strategic decision implementation and providing empirical evidence of the potential antecedents of successful implementation in the healthcare industry. In addition, the shift of this research from Western to Eastern settings and reliance on implementers' responses may draw new insights for future research.
2024-01-01T00:00:00ZTHE INFLUENCE OF SOCIAL MEDIA ON CONSUMERS PURCHASE DECISION: THE CASE OF QATAR
http://hdl.handle.net/10576/51149
THE INFLUENCE OF SOCIAL MEDIA ON CONSUMERS PURCHASE DECISION: THE CASE OF QATAR
ALMARRI, NAWAL NASSER R H
The consumer journey is highly influenced by social media as more people spent a significant portion of their time online. The increased understanding of how consumers make decisions has been widely studied and codified into models. Using the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) this study examines the extent of influence of social media marketing on consumer purchase decisions in Qatar and the challenges that could prevent the full utilization of social media marketing in Qatar. The study collected survey data from online users in Qatar based on a link shared on social media platforms. The results reveal the significant impact exerted by social media in molding consumer buying behaviors in Qatar. Although the nation has a high rate of social media participation, it lags behind worldwide trends in terms of online sales, indicating a notable discrepancy. Trust has a crucial role in influencing behavioral intentions, but perceived value also has a big influence on consumer choices. This research emphasizes the need for firms to customize marketing tactics to the distinctive social media environment in Qatar, recognizing the difficulties and possibilities inherent therein. The research provides detailed and valuable data that might be advantageous for companies, marketing professionals, and legislators that want to understand and improve Qatar's digital consumer ecosystem. It highlights the need of tailored marketing strategies that connect the online portrayal of a product or service with the actual number of sales. This involves resolving any differences that have been detected and making the most of the opportunities provided by social media to influence customer behavior.
2024-01-01T00:00:00Z