Mobile-phone users’ attitudes towards’ mobile commerce & services in the Gulf Cooperation Council countries: Case study

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Mobile-phone users’ attitudes towards’ mobile commerce & services in the Gulf Cooperation Council countries: Case study

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dc.contributor.author Manochehri, Nick-Naser
dc.contributor.author AlHinai, Yousuf Salim
dc.date.accessioned 2009-12-28T05:27:43Z
dc.date.available 2009-12-28T05:27:43Z
dc.date.issued 2008-08-12
dc.identifier.uri http://dx.doi.org/10.1109/ICSSSM.2008.4598475
dc.identifier.uri http://hdl.handle.net/10576/10500
dc.description.abstract As the number of mobile phone users is growing, purchasing products and services using mobile phones and other mobile devices are also increasing. The purpose of this study was to provide the status of mobile-commerce in the Gulf Cooperation Council (GCC) countries in term of consumerspsila attitudes towards mobile commerce and mobile services provided by mobile operators. Oman, one of the GCC countries is used as the case study. The theoretical background of the study was drawn from Technology Acceptance Model (TAM). This study showed that there is a promising future for m-commerce in Oman as above 66 percents of respondents said that they are willing to buy products and services using their mobile phones. Security of mobile transactions and the cost of products and services are great concerns to the mobile phone users. This study provides a list of recommendations based on the result of the survey that would be of importance to the mobile industry stakeholders in Oman, GCC, and other countries with a similar economy, market and consumer characteristics. The outcome of the study would be of a particular interest to the private and public telecommunication organizations; especially those that intend to invest in m-commerce in the GCC area and other developing countries. en_US
dc.language.iso en en_US
dc.subject mobile technology en_US
dc.subject m-payment en_US
dc.subject e-commerce en_US
dc.subject TAM en_US
dc.subject Mobile-commerce en_US
dc.subject GCC en_US
dc.title Mobile-phone users’ attitudes towards’ mobile commerce & services in the Gulf Cooperation Council countries: Case study en_US
dc.type Article en_US

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