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AuthorJamal, A.
AuthorDavies, F.
AuthorChudry, F.
AuthorAl-Marri, M.
Available date2009-12-31T06:53:42Z
Publication Date2006
Publication NameJournal of Retailing and Consumer Services
CitationAhmad Jamal, Fiona Davies, Farooq Chudry, Mohamed Al-Marri, Profiling consumers: A study of Qatari consumers’ shopping motivations, Journal of Retailing and Consumer Services, Volume 13, Issue 1, January 2006, Pages 67-80
AbstractThe paper investigates reasons consumers go shopping in Doha, Qatar. Four hundred supermarket shoppers completed self-administered surveys regarding their attitudes toward 57 individual shopping motivation items. The paper first uses both exploratory (EFA) and confirmatory (CFA) factor analysis to examine the factor structure and psychometric properties of these items. Using cluster analysis, the paper then identifies and discusses six homogeneous groups with different emphasis on specific reasons for shopping. The paper profiles clusters on demographics and ethnic group membership to examine similarities and differences among cluster members. The paper discusses implications for brand managers and suggests future research directions.
PublisherElsevier Ltd.
SubjectRetail shoppers
SubjectRetail strategy
SubjectShopping motivations
TitleProfiling consumers: A study of Qatari consumers’ shopping motivations

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