Profiling consumers: A study of Qatari consumers’ shopping motivations

Show simple item record

Author Jamal, A. en_US
Author Davies, F. en_US
Author Chudry, F. en_US
Author Al-Marri, M. en_US
Available date 2009-12-31T06:53:42Z en_US
Publication Date 2006 en_US
Citation Ahmad Jamal, Fiona Davies, Farooq Chudry, Mohamed Al-Marri, Profiling consumers: A study of Qatari consumers’ shopping motivations, Journal of Retailing and Consumer Services, Volume 13, Issue 1, January 2006, Pages 67-80 en_US
Abstract The paper investigates reasons consumers go shopping in Doha, Qatar. Four hundred supermarket shoppers completed self-administered surveys regarding their attitudes toward 57 individual shopping motivation items. The paper first uses both exploratory (EFA) and confirmatory (CFA) factor analysis to examine the factor structure and psychometric properties of these items. Using cluster analysis, the paper then identifies and discusses six homogeneous groups with different emphasis on specific reasons for shopping. The paper profiles clusters on demographics and ethnic group membership to examine similarities and differences among cluster members. The paper discusses implications for brand managers and suggests future research directions. en_US
Language en en_US
Publisher Elsevier Ltd. en_US
Subject Profiling en_US
Subject Retail shoppers en_US
Subject Retail strategy en_US
Subject Shopping motivations en_US
Title Profiling consumers: A study of Qatari consumers’ shopping motivations en_US
Type Article en_US

Files in this item

Files Size Format View

There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record