Profiling consumers: A study of Qatari consumers’ shopping motivations

QSpace/Manakin Repository

Profiling consumers: A study of Qatari consumers’ shopping motivations

Show simple item record


dc.contributor.author Jamal, A.
dc.contributor.author Davies, F.
dc.contributor.author Chudry, F.
dc.contributor.author Al-Marri, M.
dc.date.accessioned 2009-12-31T06:53:42Z
dc.date.available 2009-12-31T06:53:42Z
dc.date.issued 2006
dc.identifier.citation Volume 13, Issue 1, January 2006, Pages 67-80 en_US
dc.identifier.uri http://dx.doi.org/Volume 13, Issue 1, January 2006, Pages 67-80
dc.identifier.uri http://hdl.handle.net/10576/10594
dc.description.abstract The paper investigates reasons consumers go shopping in Doha, Qatar. Four hundred supermarket shoppers completed self-administered surveys regarding their attitudes toward 57 individual shopping motivation items. The paper first uses both exploratory (EFA) and confirmatory (CFA) factor analysis to examine the factor structure and psychometric properties of these items. Using cluster analysis, the paper then identifies and discusses six homogeneous groups with different emphasis on specific reasons for shopping. The paper profiles clusters on demographics and ethnic group membership to examine similarities and differences among cluster members. The paper discusses implications for brand managers and suggests future research directions. en_US
dc.language.iso en en_US
dc.subject Profiling en_US
dc.subject Retail shoppers en_US
dc.subject Retail strategy en_US
dc.subject Shopping motivations en_US
dc.title Profiling consumers: A study of Qatari consumers’ shopping motivations en_US
dc.type Article en_US

Files in this item

Files Size Format View
Profiling consu ... shopping motivations .pdf 267.4Kb PDF View/Open

This item appears in the following Collection(s)

Show simple item record

Search QSpace


Advanced Search

Browse

My Account