Why Purchase Online? An Empirical Study of Australian Internet Shoppers

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Why Purchase Online? An Empirical Study of Australian Internet Shoppers

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dc.contributor.author Chang, Joshua en_US
dc.contributor.author Samuel, Nicholas en_US
dc.date.accessioned 2009-11-25T12:41:45Z
dc.date.available 2009-11-25T12:41:45Z
dc.date.issued 2006 en_US
dc.identifier.citation Studies of Business and Economics, 2006, Vol. 12, No. 1, Pages 69-79. en_US
dc.identifier.uri http://hdl.handle.net/10576/6861
dc.description.abstract The reach of the Internet as a shopping medium has provided shoppers with significant benefits over traditional storefront shopping in terms of time saving, cheaper products, and product selection. This creates a need for a greater understanding of online shoppers and their purchasing behaviour, which could improve marketing strategy formulation. This study suggests the motivational factors of convenience, price, and product selection leading to online purchase are affected by the demographic characteristics of Internet shoppers (in terms of gender, age, income, and location) and shopping behaviour (in terms of shopping frequency, expenditure patterns and product types purchased). en_US
dc.language.iso en en_US
dc.publisher Qatar University en_US
dc.subject Internet en_US
dc.title Why Purchase Online? An Empirical Study of Australian Internet Shoppers en_US
dc.type Article en_US
dc.identifier.pagination 69-79 en_US
dc.identifier.issue 1 en_US
dc.identifier.volume 12 en_US

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