Why Purchase Online? An Empirical Study of Australian Internet Shoppers

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Author Chang, Joshua en_US
Author Samuel, Nicholas en_US
Available date 2009-11-25T12:41:45Z en_US
Publication Date 2006 en_US
Citation Studies of Business and Economics, 2006, Vol. 12, No. 1, Pages 69-79. en_US
URI http://hdl.handle.net/10576/6861 en_US
Abstract The reach of the Internet as a shopping medium has provided shoppers with significant benefits over traditional storefront shopping in terms of time saving, cheaper products, and product selection. This creates a need for a greater understanding of online shoppers and their purchasing behaviour, which could improve marketing strategy formulation. This study suggests the motivational factors of convenience, price, and product selection leading to online purchase are affected by the demographic characteristics of Internet shoppers (in terms of gender, age, income, and location) and shopping behaviour (in terms of shopping frequency, expenditure patterns and product types purchased). en_US
Language en en_US
Publisher Qatar University en_US
Subject Internet en_US
Title Why Purchase Online? An Empirical Study of Australian Internet Shoppers en_US
Type Article en_US
Pagination 69-79 en_US
Issue Number 1 en_US
Volume Number 12 en_US


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