Browsing by Author "Samad, Sarminah"
Now showing items 1-3 of 3
-
Analysis of customers' satisfaction with baby products: The moderating role of brand image
Nilashi, Mehrbakhsh; Abumalloh, Rabab Ali; Samad, Sarminah; Alrizq, Mesfer; Alyami, Sultan; Alghamdi, Abdullah... more authors ... less authors ( Elsevier , 2023 , Article)The previous experience of customers is assessed by textual reviews and ratings to reflect their levels of satisfaction with the service or product. Online reviews and ratings have played a vital role to assess the performance ... -
Electroencephalography (EEG) eye state classification using learning vector quantization and bagged trees
Nilashi, Mehrbakhsh; Abumalloh, Rabab Ali; Ahmadi, Hossein; Samad, Sarminah; Alghamdi, Abdullah; Alrizq, Mesfer; Alyami, Sultan; Nayer, Fatima Khan... more authors ... less authors ( Elsevier Ltd , 2023 , Article)The analysis of Electroencephalography (EEG) signals has been an effective way of eye state identification. Its significance is highlighted by studies that examined the classification of eye states using machine learning ... -
The nexus between quality of customer relationship management systems and customers' satisfaction: Evidence from online customers’ reviews
Nilashi, Mehrbakhsh; Abumalloh, Rabab Ali; Ahmadi, Hossein; Samad, Sarminah; Alrizq, Mesfer; Abosaq, Hamad; Alghamdi, Abdullah... more authors ... less authors ( Elsevier Ltd , 2023 , Article)Customer Relationship Management (CRM) is a method of management that aims to establish, develop, and improve relationships with targeted customers in order to maximize corporate profitability and customer value. There ...