• The mediation role of brand trust and satisfaction between brand image and loyalty 

      Gelaidan, Hamid Mahmood; Mabkhot, Hashed Ahmad; Al-Kwifi, Osama S. ( Inderscience , 2022 , Article)
      The purpose of this paper is to empirically investigate the influence of brand images on brand loyalty over brand satisfaction and brand trust in Malaysian automobile brands. A quantitative approach was applied, with surveys ...