Browsing by Author "Ooi, Keng Boon"
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The adoption of metaverse in the retail industry and its impact on sustainable competitive advantage: moderating impact of sustainability commitment
Abumalloh, Rabab Ali; Nilashi, Mehrbakhsh; Ooi, Keng Boon; Wei-Han, Garry; Cham, Tat Huei; Dwivedi, Yogesh K.; Hughes, Laurie... more authors ... less authors ( Springer , 2023 , Article)The concept of the metaverse involves creating a fully immersive virtual world that allows users to interact with each other and digital objects in a way that is almost indistinguishable from reality. One of the key areas ... -
How can big data and predictive analytics impact the performance and competitive advantage of the food waste and recycling industry?
Nilashi, Mehrbakhsh; Baabdullah, Abdullah M.; Abumalloh, Rabab Ali; Ooi, Keng Boon; Tan, Garry Wei Han; Giannakis, Mihalis; Dwivedi, Yogesh K.... more authors ... less authors ( Springer , 2023 , Article)Big data and predictive analytics (BDPA) techniques have been deployed in several areas of research to enhance individuals’ quality of living and business performance. The emergence of big data has made recycling and waste ... -
An SEM-ANN analysis of the impacts of Blockchain on competitive advantage
Leong, Lai Ying; Hew, Jun Jie; Lee, Voon Hsien; Tan, Garry Wei Han; Ooi, Keng Boon; Rana, Nripendra P.... more authors ... less authors ( Emerald Publishing , 2023 , Article)Purpose: Though Blockchain has been studied in numerous contexts, the understanding of the impacts of Blockchain in achieving competitive advantages remains unexplored. Many industries, organizations and firms are still ...