Browsing by Author "Wierenga, Marleen"

Now showing items 1-2 of 2

    • Frugal innovation in the midst of societal and operational pressures 

      Levänen, Jarkko; Hossain, Mokter; Wierenga, Marleen ( Elsevier Ltd , 2022 , Article)
      To respond to both global sustainability challenges and grassroots level needs in emerging markets with innovative solutions, firms need the capacity to operate under societal and operational pressures and skills to blend ...

    • Pursuing Frugal Innovation for Sustainability at the Grassroots Level 

      Hossain, Mokter; Levänen, Jarkko; Wierenga, Marleen ( Cambridge University Press , 2021 , Article)
      Firms are often criticized for their reluctance to embrace sustainability in their business strategies. Frugal innovation is a recent concept that represents a new way for firms to serve underserved customers in developing ...