Browsing by Author "Shoheib, Zaki"
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Adapting the UTAUT2 Model for Social Commerce Context
Shoheib, Zaki; Abu-Shanab, Emad Ahmed ( IGI Global , 2022 , Article)Social commerce (SC) became a major channel for conducting business as a result of the ban adopted by many countries because of COVID-19. The simplicity of the unified theory of acceptance and use of technology (UTAUT) and ... -
Can 'fear of human interaction' be one of the factors that affect the acceptance and use of technology?
Shoheib, Zaki; Mauji, Nasrina Issa; Abu-Shanab, Emad ( Inderscience Publishers , 2022 , Article)The internet has considerably changed the landscape of communication in the 21st century. People no longer have to leave their homes to engage in meaningful interpersonal communication. More importantly, individuals who ... -
FACTORS INFLUENCING CONSUMER INTENTION TO BUY THROUGH SOCIAL COMMERCE IN QATAR
SHOHEIB, ZAKI ABD ELKARIM AHMED (2019 , Professional Masters Project)Social commerce is a new concept in the field of information technology. This study aims to investigate the factors that influence the consumers’ intention to buy through social commerce in Qatar context. The current study ...