Browsing by Subject "App stickiness"
Now showing items 1-1 of 1
-
The effects of app-related factors on app stickiness: The role of cognitive and emotional app relationship quality
( Elsevier , 2023 , Article)Prior research tends to examine the effect of a narrow set of app-related factors on the construct of app relationship quality holistically. However, it is well-established that app relationship quality consists of cognitive ...