Browsing by Subject "brand loyalty"
Now showing items 1-2 of 2
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The mediation role of brand trust and satisfaction between brand image and loyalty
( Inderscience , 2022 , Article)The purpose of this paper is to empirically investigate the influence of brand images on brand loyalty over brand satisfaction and brand trust in Malaysian automobile brands. A quantitative approach was applied, with surveys ... -
Psychological engagement drives brand loyalty: evidence from Malaysian ecotourism destinations
( Emerald , 2020 , Article)Purpose The present study attempts to shed some light on tourists’ destination brand loyalty (DBL) in the Malaysian ecotourism context. More specifically, this study aims to examine the relationships between electronic ...