Browsing by Subject "Brand image"
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Analysis of customers' satisfaction with baby products: The moderating role of brand image
( Elsevier , 2023 , Article)The previous experience of customers is assessed by textual reviews and ratings to reflect their levels of satisfaction with the service or product. Online reviews and ratings have played a vital role to assess the performance ... -
The effect of corporate branding dimensions on consumers' product evaluation: A cross-cultural analysis
( Emerald Group Publishing Limited , 2006 , Article)Purpose - The paper aims to investigate both Western and Eastern corporate branding thoughts and examine the interrelation among four corporate branding dimensions (i.e. corporate name, image, reputation and loyalty) and ...