تصفح حسب الموضوع "Brand loyalty"
السجلات المعروضة 1 -- 2 من 2
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Customer relationship building: The role of brand attractiveness and consumer-brand identification
( Elsevier B.V. , 2016 , Article)Building enduring relationships with consumers is a key marketing objective for most firms, but how can they develop such relationships? Drawing on social identity and self-verification theories, this research postulates ... -
Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands
( springer link , 2023 , Article)This research aims to investigate the impact of social media marketing activities (SMMa) on brand loyalty directly and through mediating variables community engagement and lovemark. To propose a research model, we used the ...