تصفح حسب الموضوع "Brand names"
السجلات المعروضة 1 -- 1 من 1
-
The effect of corporate branding dimensions on consumers' product evaluation: A cross-cultural analysis
( Emerald Group Publishing Limited , 2006 , Article)Purpose - The paper aims to investigate both Western and Eastern corporate branding thoughts and examine the interrelation among four corporate branding dimensions (i.e. corporate name, image, reputation and loyalty) and ...