Browsing by Subject "Customer loyalty"
Now showing items 1-4 of 4
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Driving customer loyalty in the Malaysian fast food industry: The role of halal logo, trust and perceived reputation
( Emerald , 2019 , Article)Purpose: Although the importance of halal logo in determining purchase intention has been recognized in the marketing literature, there is a dearth of study that has examined the impact of halal logo toward customer loyalty. ... -
The effect of corporate branding dimensions on consumers' product evaluation: A cross-cultural analysis
( Emerald Group Publishing Limited , 2006 , Article)Purpose - The paper aims to investigate both Western and Eastern corporate branding thoughts and examine the interrelation among four corporate branding dimensions (i.e. corporate name, image, reputation and loyalty) and ... -
The influence of CSR on perceived value, social media and loyalty in the hotel industry
( Emerald Group Publishing Ltd. , 2019 , Article)Purpose: This study aims to examine how perceptions of corporate social responsibility (CSR) activities (i.e. environment, society and stakeholders) enhance perceived value, social media engagement to win customer loyalty ... -
The relationship between communication, customer knowledge and customer loyalty in Saudi Arabia insurance industry companies
( Mediterranean Center of Social and Educational Research , 2015 , Article)The main target of this article is to examine the relationship between communications, customer knowledge and customer loyalty in insurance companies in Saudi Arabia. This study adopted Partial Least Squares Structural ...