Business-Driven Ecological Innovations in Green Growth Strategies

Abstract

Eco-innovations are inventions or developments of new and optimised technology or processes that lead to environmental and economic benefits. Such innovations are closely interlinked with sustainability and green growth concepts. In this chapter, we present the debate on green growth and its linkages to other sub-concepts and also the role of innovations. Examples of existing strategies for green economy are presented to demonstrate different policy options for incentivising the use of eco-innovations. We argue that eco-innovations and sustainable business models are the pragmatic core in the transition to a green economy and must be represented in governmental policy strategies.