Browsing Management & Marketing by Author "Saleki R."
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What drives Malaysian consumers’ organic food purchase intention? The role of moral norm, self-identity, environmental concern and price consciousness
Saleki R.; Quoquab F.; Mohammad J. ( Emerald Group Publishing Ltd. , 2019 , Article)Purpose The purpose of this paper is to examine the factors that may affect consumer intention and behaviour to purchase organic food in a non-western context. Design/methodology/approach Responses were obtained ...