Browsing Management & Marketing by Author "Zhang, Mengxia"

Now showing items 1-2 of 2

    • The influence of culture on consumer perceptions of deceptiveness 

      Zourrig, Haithem; Zhang, Mengxia; El Hedhli, Kamel; Becheur, Imene (2021 , Article)
      Purpose: This study aims to apply McCornack’s (1992) information manipulation theory to the context of fraud and investigates the effects of culture on perceived deceptiveness. Design/methodology/approach: In total, 400 ...

    • The effect of cultural tightness-looseness on fraud perception in insurance services 

      Zourrig, Haithem; Park, Jeongsoo; El Hedhli, Kamel; Zhang, Mengxia ( Emerald Group Publishing Ltd. , 2018 , Article)
      Purpose: The purpose of this paper is to investigate how cultural tightness may influence consumers' attitudes toward insurance services and occurrence of insurance fraud. Design/methodology/approach: Drawing on Gelfand ...