Browsing Management & Marketing by Author "Farha, Allam K.Abu"
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Competitive Dynamics Between Multinational Companies and Local Rivals in Emerging Markets
Al-Kwifi, Osama Sam; Farha, Allam K.Abu; Zaraket, Wael S. ( SAGE , 2020 , Article)Multinational Companies from Emerging Economies (EMNCs) have become key players in the global economy. EMNCs have started to operate in highly dynamic, competitive environments where they are faced with competition from ...