Browsing Management & Marketing by Author "Ongsakul, Viput"

Now showing items 1-2 of 2

    • Determinants of female entrepreneurship success across Saudi Arabia 

      Al-Kwifi, Osama Sam; Tien Khoa, Tran; Ongsakul, Viput; Ahmed, Zafar U. ( Taylor & Francis , 2019 , Article)
      The purpose of this paper is to examine the factors that affect the decision of university female students to start a business in the Kingdom of Saudi Arabia. Most of the existing research focuses on exploring the challenges ...

    • Impact of product innovativeness on technology switching in global market 

      AL-Kwifi, Osama Sam; Ongsakul, Viput; Abu Farha, Allam K.; Zafar, Ahmed U.; Karasneh, Mahmoud ( Emerald Group Holdings Ltd. , 2021 , Article)
      Purpose: The purpose of this paper is to explore the relationship between product innovativeness and the process of technology switching. This issue is important for two reasons: (1) in mature markets, the only way to ...