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Now showing items 31-40 of 51
Assessing Organizational Users’ Intentions and Behavior to AI Integrated CRM Systems: a Meta-UTAUT Approach
(
Springer Nature
, 2021 , Article)
This paper tests the meta-analysis based unified theory of acceptance and use of technology (meta-UTAUT) model to predict the behavioral intentions of organizational users and their use behavior to artificial intelligence ...
Examining the impact of mobile interactivity on customer engagement in the context of mobile shopping
(
Emerald
, 2020 , Article)
Purpose: This study aims to examine the impact of mobile interactivity dimensions (active control, personalization, ubiquitous connectivity, connectedness, responsiveness and synchronicity) on customer engagement. ...
An integrated model for m-banking adoption in Saudi Arabia
(2019 , Article)
Purpose: The purpose of this paper is to identify and examine the most important factors that could predict the Saudi customer’s continued intention towards adoption of mobile banking. Design/methodology/approach: The ...
Understanding AI adoption in manufacturing and production firms using an integrated TAM-TOE model
(2021 , Article)
This study aims to identify how environmental, technological, and social factors influence the adoption of Industry 4.0 in the context of digital manufacturing. The Industry 4.0 era has brought a breakthrough in advanced ...
Adoption of artificial intelligence (AI) based employee experience (EEX) chatbots
(
Emerald Publishing
, 2023 , Article)
Purpose: AI-based chatbots are revamping employee communication in organizations. This paper examines the adoption of AI-based employee experience chatbots by employees. Design/methodology/approach: The proposed model is ...
A Techno-Business Platform to Improve Customer Experience Following the Brand Crisis Recovery: A B2B Perspective
(
Springer Nature
, 2022 , Article)
A platform is a business model that allows business-to-business (B2B) participants to connect, interacts, create and exchange value. B2B exploits social media for brand building and branding is vulnerable to attacks, which ...
Responsible natural language processing: A principlist framework for social benefits
(
Elsevier
, 2022 , Article)
Businesses harness the power of natural language processing (NLP) to automate processes and make data-driven decisions. However, NLP raises concerns on a number of fronts due to its potential for disruption, which can be ...
An SEM-ANN analysis of the impacts of Blockchain on competitive advantage
(
Emerald Publishing
, 2023 , Article)
Purpose: Though Blockchain has been studied in numerous contexts, the understanding of the impacts of Blockchain in achieving competitive advantages remains unexplored. Many industries, organizations and firms are still ...
Re-examining post-acceptance model of information systems continuance: A revised theoretical model using MASEM approach
(
Elsevier
, 2023 , Article)
This study extends the post-acceptance model of information systems (IS) continuance, which is widely used to explain users’ satisfaction and IS continuance intentions. The extended model includes additional variables such ...
Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage: The moderating role of technology anxiety
(
Elsevier
, 2022 , Article)
Consumers develop a passion for the use of innovations, which is a critical determinant of their success. Research has largely examined drivers of initial acceptance of digital assistants (DAs) and has yet to fully understand ...