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Now showing items 181-190 of 227
Effect of Instagram Influencer Parasocial Relationship on Follower Behaviors: A Moderated Moderation Model of Expertise and Involvement
(
IGI Global Publishing
, 2023 , Article)
Social media influencers (SMI) are considered effective marketing weapons that firms increasingly use to endorse their products and brands. However, with the enormous diversity of social media and the multiplicity of SMI, ...
Inefficiency source tracking: evidence from data envelopment analysis and random forests
(
Springer Nature
, 2021 , Article)
In the present era of complex environments, banks operate in a more dynamic environment, which in turn, affects their relative efficiency. Traditional Data envelopment analysis (DEA) models are widely used to measure ...
Attack Mitigation and Security for Vehicle Platoon
(
River Publishers
, 2022 , Article)
This research entails an investigation into enhanced attack detection techniques as a security feature in vehicular platooning. The paper evaluates critical challenges in the security of Vehicular Ad hoc Networks (VANETs) ...
Blockchain Technology and Its Relationship With Supply Chain Resilience: A Dynamic Capability Perspective
(
Institute of Electrical and Electronics Engineers Inc. (IEEE)
, 2023 , Article)
Blockchain technology (BCT) as a disruptive innovation has chains (SCs) to effectively deal with severe disruptions, such as those accompanied by COVID-19. To this end, this study explores BCT's role in minimizing ...
An Attempt to Understand Stock Market Investors' Behaviour: The Case of Environmental, Social, and Governance (ESG) Forces in the Pakistani Stock Market
(
Multidisciplinary Digital Publishing Institute (MDPI)
, 2023 , Article)
The present study investigates the decision-making process of investors on the Pakistan Stock Exchange with regard to portfolio construction, explicitly focusing on the incorporation of ESG concerns. A quantitative research ...
Frugal entrepreneurship: A way to seize business opportunities for low-income customers
(
Springer Nature
, 2023 , Article)
Frugal innovation (FI) is a recently emerged phenomenon that is increasingly gaining importance to serve a set of customers in developing countries. Frugal entrepreneurship (FE) based on frugal innovations is emerging from ...
How does consumer pressure affect green innovation of manufacturing SMEs in the presence of green human resource management and green values? A moderated mediation analysis
(
Wiley
, 2022 , Article)
Although consumer pressure has been recognized as an essential driver of green innovation, the question remains as to how consumer pressure could lead to green innovation. Drawing on the stakeholder theory and Supplies-values ...
Debate: Reimagining strategic management of social responsibilities in US universities—A comment on George et al. (2023)
(
Taylor and Francis [Routledge]
, 2023 , Article)
The focus on the social responsibilities of universities has been increasingly emphasized in recent years, pushing these institutions to go beyond their conventional mission and address emerging societal challenges. This ...
Linkages between big data analytics, circular economy, sustainable supply chain flexibility, and sustainable performance in manufacturing firms
(
Taylor & Francis
, 2021 , Article)
The digital supply chains enabled by Big Data Analytics (BDA) capabilities have become a business significance to develop a competitive and sustainable supply chain. The implementation of BDA for sustainable supply chains ...
Appraising e-commerce systems performance in the engineering and information technology industry
(2015 , Other)
This research aimed to understand the factors influencing e-commerce systems performance in
Jordan. Using previous literature, we developed a theoretical model of performance with four
contributing factors: perceived ...