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Generational Differences in Brand Hate: An Abstract
(
Springer Nature
, 2022 , Book chapter)
Consumer-brand relationships researchers are manifesting an increased interest in investigating the concept of brand hate (e.g., Fetscherin 2019; Kucuk 2019; Zarantonello 2016). In line with this research mainstream, this ...
Balanced leadership from an Islamic perspective: Between philosophy and practice
(
De Gruyter
, 2023 , Book chapter)
Research about balanced leadership has received increasing attention among academics and practitioners in an attempt to guide the practice of effective leadership. However, the concept of balanced leadership from an Islamic ...
I Hate This Brand! A Classification of Brand Haters Based on their Motivations and Reactions: An Abstract
(
Springer Nature
, 2020 , Book chapter)
In the last decade, the widespread access to the Internet has favored the emergence of anti-brand communities that allow customers to express their hate feelings towards companies, their employees and their brands (Kucuk ...
New Social Media Cinderella's: On the Double Effect of Underdog Status and Homophily on SMI Perceptions and Buying Intentions: An Abstract
(
Springer Nature
, 2023 , Book chapter)
With the rise of digitalization processes within firms, brands' significant presence on social media has become crucial for creating added value to consumers. Therefore, creating a distinct brand image and deciding which ...
Investigating the Impact of Social Media Commerce Constructs on Social Trust and Customer Value Co-creation: A Theoretical Analysis
(
Springer
, 2020 , Book chapter)
Social media commerce has been one of the fastest-growing areas over recent years. However, only a limited number of studies have addressed the related issues of social media commerce. It was also noticed that extant ...
Materialism Effect on Apparel Collaborative Consumption Platform Usage: A Research Proposal
(
Springer
, 2020 , Book chapter)
Collaborative consumption (CC) has become a buzzword during the past few years. In fashion and apparel industry context, CC accentuates product usage rather than ownership, through sharing usage of underutilized or unwanted ...
Internet Banking Encounter Quality of Arab Middle East Banks: Organizational Determinants
(
IGI Global
, 2021 , Book chapter)
The aim of this chapter was to evaluate the impact of organizational determinants in term of ownership, age, size and global presence on the quality of internet banking service encounter in the Arab Middle East region. A ...
Green Operational Strategy for Airlines: Content and Regional Analysis
(
IGI Global
, 2020 , Book chapter)
This chapter identifies the content of airlines' operations strategy and reports the strategy patterns adopted by the airlines of each region. A detailed configuration of the airlines' green operational strategy is developed, ...
Brand Humour Advertisements on a Social Network Platform and Their Impact on Online Consumer Engagement: The Case of Instagram
(
IGI Global Publishing
, 2022 , Book chapter)
Past studies on humour have predicted that the right humour technique can attract attention and lead to organic engagement from the viewer. However, limited research has been conducted concerning the use of humour by brands ...
Innovation and Smart Cities Research: A Review and Future Directions
(
Springer Nature
, 2024 , Book chapter)
This chapter aims to review existing evidence and map research on innovation in smart cities. Based on data from 822 articles and chapters, bibliometric analyses were performed to capture descriptive statistics and key ...