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Now showing items 1-9 of 9
Social media user-influencer congruity: An analysis of social media platforms parasocial relationships
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IGI Global Publishing
, 2022 , Article)
This paper explores and inspects the effect of user-influencer congruence on social media platforms para-social relationships and consumer brand engagement (COBRA). In addition, the paper inspects the influence of para-social ...
Crescent marketing, Muslim geographies and brand Islam: Reflections from the JIMA Senior Advisory Board
(
Emerald Publishing
, 2013 , Article)
Purpose: The purpose of this paper is to bring together the thoughts and opinions of key members of the Journal of Islamic Marketing's (JIMA) Editorial Team, regarding the recently branded phenomenon of Islamic marketing ...
Islamic Arab hospitality and multiculturalism
(
SAGE
, 2013 , Article)
This ethnographic study in Qatar and United Arab Emirates addresses a particular Islamic consumptionscape as well as a related commodified practice: that of Arab hospitality. This much vaunted Arab virtue is examined in ...
Consumers’ digital self-extension and pro-brand social media engagement – the role of culture
(
Emerald Publishing
, 2023 , Article)
Purpose: Digital self-expression, recently one of the most important research themes, is currently under-researched. In this context, this study aims to propose a parsimonious research model of self-extension tendency, its ...
Feedback information and consumer motivation: The moderating role of positive and negative reference values in self-regulation
(
Emerald Publishing
, 2011 , Article)
Purpose: Marketers spend considerable resources to motivate people to consume their products and services as a means of goal attainment. Why people change their consumption behaviour is based largely on these goals; many ...
Privacy and gendered spaces in Arab Gulf homes
(
Taylor & Francis
, 2015 , Article)
We report the findings of a qualitative study of Qatari homes in the Arab Gulf. We identify the significance of privacy and gender segregation as anchors for identity, both national and religious. Maintaining these anchors ...
A Comparative Analysis of Arab and U.S. Cultural Values on the Web
(
Taylor & Francis
, 2015 , Article)
ABSTRACT: This study aims to explore the depiction of cultural values on global websites. There exists a research gap in terms of better understanding cross-cultural differences in web communications between the Arab and ...
Domains of privacy and hospitality in Arab Gulf homes
(
Emerald Publishing
, 2011 , Article)
Purpose: The purpose of this paper is to report findings of an ethnographic study of homes in the Arab Gulf country of Qatar. The authors' analysis and contribution focuses on resolving the tension between privacy and ...
Modest seductiveness: Reconciling modesty and vanity by reverse assimilation and double resistance
(
Wiley-Blackwell
, 2012 , Article)
We study conflicting notions of modesty and vanity in the Arab Gulf region by focusing on contemporary female adornment practices and the tensions underlying them. The standard of modest traditional dress that women are ...