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Now showing items 21-30 of 170
“DELIVER AMAZING”: Qatar as a branded architectural discourse in World Cup 2022
(
Routledge
, 2020 , Book chapter)
Qatar brands itself as a projected-in-the-future proud cosmopolitan and progressive country ready to host World Cup 2022. The branding practices, whereby this projection takes place, are the focus of Irene Theodoropoulou’s ...
Social Media Branding : The case of Mykonos, Greece on Facebook
(
Routledge
, 2020 , Book chapter)
The chapter aims at contributing to the sociolinguistic theorization of branding through a word-of-mouth marketing lens by delving into the ways whereby Mykonos is branded on Facebook. Place branding is investigated in the ...
Socio-historical multilingualism and language policies in Dubai
(
Routledge
, 2020 , Book chapter)
The aim of this chapter is to provide an overview of the sociolinguistic research which has been and is currently being conducted in Dubai, and has been published in the English language. After providing a discussion of ...
Research Companion to Language and Country Branding
(
Routledge Handbooks
, 2020 , Book chapter)
This is an introduction to the language and country branding volume. The aim of this chapter is to provide a critical overview of the sociolinguistic, linguistic anthropological, and discursive analytical research on ...
رؤية معرفية
(
مؤسسة الفرقان للتراث الإسلامي
, 2020 , Book chapter)
حتوي هذا الكتاب على حصيلة فعاليات المؤتمر التاسع في مجال المخطوطات، الذي نظّمه مركز دراسات المخطوطات الإسلامية بمؤسّسة الفرقان، وذلك يومي السبت والأحد 9- 10 نوفمبر 2019، بمدينة إستانبول، من أجل إعداد مشروع علمي وازن ورصين ...
"Know Thyself”: Racial Discrimination before the International Court of Justice – Recent Jurisprudential Developments
(
Brill - Nijhoff
, 2021 , Book chapter)
Being the oldest United Nations human rights treaty and enjoying widespread participation, the
International Convention on the Elimination of All Forms of Racial Discrimination (“CERD” or the
“Convention”) was adopted ...
Sport and development in Qatar: International and regional dynamics of sport mega-events
(
Taylor & Francis
, 2021 , Book chapter)
Since winning the bid to host the 2022 FIFA World Cup, Qatar has been under the spotlight, responding to criticism regarding the working conditions of workers involved in the construction of football stadia and other ...
Human-Induced Pluripotent Stem Cell-Derived Cardiomyocytes (hiPSC-CMs) as a Platform for Modeling Arrhythmias
(
Springer Nature
, 2022 , Book chapter)
Cardiac arrhythmias can arise due to a host of both genetic and acquired factors. Specifically, the genetic basis of arrhythmogenesis is not fully understood due to the lack of robust models that reliably recapitulate human ...
Phytochemicals as Micronutrients: What Is their Therapeutic Promise in the Management of Traumatic Brain Injury?
(
Springer Singapore
, 2022 , Book chapter)
Traumatic brain injury (TBI) is one of the key causes of deaths and disabilities worldwide. TBI progresses in two phases. The primary phase of injury is the direct result of the physical damage caused by the external force ...
Generic medicines and biosimilars: Impact on global pharmaceutical policy
(
Palgrave Macmillan
, 2020 , Book chapter)
Patient access to safe and cost-effective treatment is an important goal for the healthcare system. The development of biosimilar compounds and generic medicines is interesting to the industry and society to reduce healthcare ...