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Influence of consumer cosmopolitanism on purchase intention of foreign vs local brands: a developing country perspective
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Emerald Publishing
, 2021 , Article)
Purpose: This study investigates the role of consumer cosmopolitanism on consumer attitudes and purchase intentions (PIs) towards foreign and local brands. Design/methodology/approach: The responses were collected on a ...
Advancing sustainable development goals through interdisciplinarity in sustainable tourism research
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Taylor & Francis
, 2021 , Article)
The sustainable development goals (SDGs) address multifaceted problems that lie at the intersection between natural and socio-economic systems. While scholars agree that interdisciplinary research is needed to advance the ...
Cognitive computing based ethical principles for improving organisational reputation: A B2B digital marketing perspective
(
Elsevier
, 2021 , Article)
Cognitive computing is ushering in the fourth industrial revolution through its promises of improved accuracy, scalability and personalisation. Therefore, business-to-business (B2B) organisations are wavering in the decision ...
Retail atmospherics effect on store performance and personalised shopper behaviour: a cognitive computing approach
(
Emerald Publishing
, 2021 , Article)
Purpose: The best possible way for brick-and-mortar retailers to maximise engagement with personalised shoppers is capitalising on intelligent insights. The retailer operates differently with diversified items and services, ...
Does brand credibility matter? The case of organic food products
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Emerald Publishing
, 2021 , Article)
Purpose: This study's main objective is to investigate the influence of brand credibility on the intention to purchase organic food. In addition, this research studies the moderating role of customer ethnocentricity as ...
Exploring the synergy between nano-influencers and sports community: behavior mapping through machine learning
(
Emerald Publishing
, 2021 , Article)
Purpose: The paper aims to explore the influence of cybersecurity on the semantic orientation of the sports consumers. Focusing on both sport and esports, this study finds the social media factors contributing in the ...
Netizens' behavior towards a blockchain-based esports framework: a TPB and machine learning integrated approach
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Emerald Publishing
, 2021 , Article)
Purpose: Based on the concepts confined in Ajzen's theory of planned behavior (TPB), this study investigates users' attitudes towards adoption of a blockchain-based framework in the esports industry that proposes a scheme ...
Understanding dark side of artificial intelligence (AI) integrated business analytics: assessing firm’s operational inefficiency and competitiveness
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Taylor & Francis
, 2021 , Article)
The data-centric revolution generally celebrates the proliferation of business analytics and AI in exploiting firm’s potential and success. However, there is a lack of research on how the unintended consequences of AI ...
Advancing the Understanding of the Role of Responsible AI in the Continued Use of IoMT in Healthcare
(
Springer Nature
, 2021 , Article)
This paper examines the continuous intention by healthcare professionals to use the Internet of Medical Things (IoMT) in combination with responsible artificial intelligence (AI). Using the theory of Diffusion of Innovation ...
Examining the effects of enterprise social media on operational and social performance during environmental disruption
(
Elsevier
, 2021 , Article)
Building on resource-based, dynamic capabilities and knowledge-based views, we examine how enterprise social media (ESM) usage leads to organisational decision-making effectiveness, and consequently improves organisational ...