Browsing College of Arts & Sciences by Title
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Semioscaping Eutopia: Qatar as a place in qatar airways advertisements
( Equinox Publishing Ltd , 2019 , Article)This paper deals with place branding as a multimodally constructed phenomenon in the digital semioscape of advertisements pertaining to the collaboration between Qatar Airways and FC Barcelona. Through its digital ... -
The impact of self-conscious emotions on willingness to pay for sustainable products
( Gyandhara International Academic Publications , 2019 , Article)Purpose: This paper seeks to explore the effect of emotions on sustainable purchasing in Arab countries, mainly Qatar and Egypt. Design/methodology/approach: The current investigation will empirically examine the effects ...