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The impact of self-conscious emotions on willingness to pay for sustainable products
(
Gyandhara International Academic Publications
, 2019 , Article)
Purpose: This paper seeks to explore the effect of emotions on sustainable purchasing in Arab countries, mainly Qatar and Egypt. Design/methodology/approach: The current investigation will empirically examine the effects ...
Semioscaping Eutopia: Qatar as a place in qatar airways advertisements
(
Equinox Publishing Ltd
, 2019 , Article)
This paper deals with place branding as a multimodally constructed phenomenon in the digital semioscape of advertisements pertaining to the collaboration between Qatar Airways and FC Barcelona. Through its digital ...