Browsing Center for Entrepreneurship and Organizational Excellence Research by Publisher "Cambridge University Press"

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    • Pursuing Frugal Innovation for Sustainability at the Grassroots Level 

      Hossain, Mokter; Levänen, Jarkko; Wierenga, Marleen ( Cambridge University Press , 2021 , Article)
      Firms are often criticized for their reluctance to embrace sustainability in their business strategies. Frugal innovation is a recent concept that represents a new way for firms to serve underserved customers in developing ...