Browsing Center for Entrepreneurship and Organizational Excellence Research by Subject "Frugal entrepreneurship"
Now showing items 1-2 of 2
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Frugal entrepreneurship: A way to seize business opportunities for low-income customers
( Springer Nature , 2023 , Article)Frugal innovation (FI) is a recently emerged phenomenon that is increasingly gaining importance to serve a set of customers in developing countries. Frugal entrepreneurship (FE) based on frugal innovations is emerging from ... -
Frugal innovation for sustainable rural development
( Elsevier , 2023 , Article)Sustainable development (SD) is a key concern for businesses, governments, and policymakers, with a particular emphasis on rural areas for achieving the sustainable development goals (SDGs). Frugal innovation offers a new ...