Browsing Center for Entrepreneurship and Organizational Excellence Research by Subject "Uncomfortable reality"
Now showing items 1-1 of 1
-
Frugal innovation: Unveiling the uncomfortable reality
( Elsevier , 2021 , Article)Frugal innovation (FI) has been getting growing attention from scholars, practitioners, and policymakers for its promise to serve low-income customers with affordable solutions. As a recently emerged concept, it has been ...