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Now showing items 11-12 of 12
Frugal entrepreneurship: A way to seize business opportunities for low-income customers
(
Springer Nature
, 2023 , Article)
Frugal innovation (FI) is a recently emerged phenomenon that is increasingly gaining importance to serve a set of customers in developing countries. Frugal entrepreneurship (FE) based on frugal innovations is emerging from ...
Frugal Entrepreneurship: Profiting With Inclusive Growth
(
IEEE
, 2021 , Article)
Frugal entrepreneurship (FE) is increasingly considered an important change-maker in emerging markets, serving the unmet market needs of the poor. However, we lack an understanding of who the protagonists of the FE are, ...