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Pursuing Frugal Innovation for Sustainability at the Grassroots Level
(
Cambridge University Press
, 2021 , Article)
Firms are often criticized for their reluctance to embrace sustainability in their business strategies. Frugal innovation is a recent concept that represents a new way for firms to serve underserved customers in developing ...
Frugal innovation: Antecedents, mediators, and consequences
(
John Wiley & Sons Ltd.
, 2022 , Article)
Frugal innovation (FI) describes a phenomenon whereby solutions are developed to serve low-income customers, mainly in developing countries, with affordable products and services that help address pressing social and ...