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Frugal innovation as a source of sustainable entrepreneurship to tackle social and environmental challenges
(
Elsevier
, 2023 , Article)
Sustainable entrepreneurs have increasingly faced challenges in achieving triple-bottom-line objectives. The study portrays frugal innovation as a source to foster sustainable entrepreneurship to move the debate beyond ...
Frugal entrepreneurship: A way to seize business opportunities for low-income customers
(
Springer Nature
, 2023 , Article)
Frugal innovation (FI) is a recently emerged phenomenon that is increasingly gaining importance to serve a set of customers in developing countries. Frugal entrepreneurship (FE) based on frugal innovations is emerging from ...