Browsing College of Business and Economics by Title
Now showing items 96-115 of 187
-
Integrated Marketing and communication connecting customers for sustainable growth and building brand for SME’s in Qatar
(2019 , Professional Masters Project)SMEs in Qatar face various challenges to sustain and grow, which may even be a threat to their existence, leading them to exit the market if not dealt with carefully. This study focuses on Integrated Marketing and ... -
AN INTEGRATED MODEL OF HIGHER EDUCATION INSTITUTIONS (HEIS) SERVICE QUALITY: THE CASE OF QATAR UNIVERSITY
(2018 , Master Thesis)Over the more recent times, Higher Education Institutions (HEIs) are being considered as service providers that are experiencing intensive competition and rapid growth. This research study introduced an integrated conceptual ... -
INVESTIGATING THE IMPACT OF INFLUENCERS, SOCIAL MEDIA USAGE AND SOCIAL STATUS ON FASHION LUXURY PURCHASE INTENTION: THE MEDIATING EFFECT OF BRAND RECOGNITION, THE CASE OF QATAR
(2024 , Master Thesis)Consumer behavior can be asserted to be a key concept when considering customers' consumption patterns and buying intentions. The study articulates that the influences tend to increase the attractiveness and desirability ... -
IS LABOR AN IMPORTANT ASPECT OF CORPORATE SOCIAL RESPONSIBILITY FOR TRADE CREDIT: INTERNATIONAL EVIDENCE?
(2022 , Master Thesis)Academics and practitioners have given employee treatment a lot of thought. Fair employee treatment mitigates the conflicts between the firm and its employees, hence increasing employees’ commitment and loyalty toward the ... -
Job Insecurity Climate as a Mediator of the Relationship between Job insecurity and Each of Affective Commitment, Job Satisfaction, and Turnover Intention
(2018 , Professional Masters Project)The matter of job insecurity has been increasingly attracting many researchers in light of the evolvement of the work environment, economic crises, and raised competition among organizations. Numerous studies have explored ... -
KEY STRATEGIES TO ATTRACT TALENTED FACULTY MEMBERS: A GLOBAL OVERVIEW
(2023 , Master Thesis)Background: This thesis aims to find the common themes under which employee attraction strategies fall. The paper focuses primarily on strategies universities use to attract talented faculty members, by looking at strategies ... -
An M-Commerce Platform to Help Solve the Challenges Faced by Independent Home Businesses in Qatar
(2019 , Master Thesis)The theoretical part of my dissertation briefly looks at entrepreneurship and the process of generating a business model plan. The changes in modern technology mean that business plans must be generated to take advantage ... -
M-SERVICE QUALITY OF TELECOMMUNICATION COMPANIES IN QATAR
(2021 , Professional Masters Project)Today, although mobile applications make our lives easier, the service quality provided by such applications has become a vital element in increasing customer satisfaction. This research paper aims to identify the significant ... -
MANAGEMENT ACCOUNTING PRACTICES IN THE COVID ERA: EVIDENCE FROM HEALTHCARE SERVICES IN QATAR
(06-2 , Master Thesis)This study explores the role of management accounting practices (MAPs) and critical success factors (CSFs) in confronting COVID-19 crisis in the healthcare services in Qatar during the period of March 2020 - May 2021. The ... -
MARKET MANIPULATION: AN ANALYSIS OF CRYPTOCURRENCY PUMP AND DUMP SCHEMES
(2023 , Master Thesis)Market manipulation can have a significant and adverse impact on financial markets, as well as the overall economy, resulting in huge financial losses every year. With the advent of cryptocurrencies, market manipulation ... -
MARKETING COMMUNICATION STRATEGY-GAC MOTOR
(2018 , Professional Masters Project)GAC has been able to achieve growth during the previous periods due to their commitment to quality and provide excellent customer service. There is no doubt the company is dominating the automobiles industry not only in ... -
Motivations To Engage In Different Levels Of eWOM And Their Outcomes: An Application To Instagram Users In Qatar
(2018 , Master Thesis)Electronic word-of-mouth has been a topic of increased interest among marketing researchers. Due to the variety of online settings and variables to consider, the literature on eWOM is largely fragmented with some researchers ... -
OIL PRICE SHOCKS AND STOCK PRICE INFORMATIVENESS: EVIDENCE FROM GCC FIRMS
(2024 , Master Thesis)Fluctuations in international prices of crude oil have had a profoundly impact the economies countries exporting oil, particularly those in the Gulf Cooperation Council (GCC). The countries belonging to the GCC produce 20% ... -
OIL PRICE UNCERTAINTY AND RENEWABLE ENERGY INNOVATION: AN INTERNATIONAL EVIDENCE
(2023 , Master Thesis)Climate change is a significant global issue that is closely tied to efforts to decrease energy usage and increase energy efficiency. Over the last few decades, there has been a significant rise in interest regarding the ... -
OUTSOURCING IMPACT ON ORGANIZATION PERFORMANCE -TELECOMMUNICATIONS SERVICE PROVIDERS IN GCC & MOROCCO-
(2018 , Professional Masters Project)Telecommunications industry has passed through different phases of business development in Morocco and GCC –Gulf Cooperation Council-. The significant transformation was from a monopoly to a competitive industry market ... -
PHYSIOTHERAPISTS CHALLENGES IN QATAR AND THEIR EFFECT ON PERFORMANCE AND RETENTION
(2017 , Professional Masters Project)While physiotherapists play a critical role in addressing the healthcare priorities and well-being of various populations in the rapidly changing healthcare, recent studies show that they are facing a number of challenges ... -
POST-MERGER CUSTOMER BEHAVIOR AND ITS RELATIONSHIP WITH PERCEIVED SERVICE QUALITY IN THE BANKING INDUSTRY IN QATAR
(2021 , Master Thesis)Mergers, in the banking industry, occur all over the world. Recently, the first merge in Qatar occurred between Barwa Bank and International Bank of Qatar (IBQ). A new entity emerged from this merger and was branded as ... -
PRIORITIZING STRESS MANAGEMENT STRATEGIES FOR KAHRAMAA CUSTOMER SERVICE DEPARTMENT: ANALYTIC NETWORK PROCESS AND SUPERMATRIX APPROACHt
(2020 , Master Thesis)Stress is a ubiquitous phenomenon that has several fiscal and practical consequences on both the employees and the employers. Implementing stress management strategy in the workplace is a critical issue for leaders and ... -
Property Assessment in Qatar (Case Study the Pearl Residential Apartments)
(2017 , Professional Masters Project)The Gulf countries have been maintained as Tax Free heavens due to their strong revenue from their natural resources like Oil. However, by the end of 2014, the oil prices has dropped in the world resulting in the gulf ... -
Public-Private Partnership in Qatar.
(2020 , Master Thesis)This study investigates within the context of public-private partnership (PPP), the relationship between performance (PM), critical success factors (CSFs), value for money (VFM) and corporate governance (CG) in Qatar. The ...