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Now showing items 31-40 of 176
Short Term Effects of Excise Taxes on Demand for Carbonated Sweetened Beverages in Qatar.
(Business Administration, 2020 , Professional Masters Project)
From January 1st 2019, the Qatari Government implemented a 50% taxation on “Sugar-Sweetened Carbonated Beverages, or SSBs” in Qatar. Taxation of unhealthy products is an effective, economic tool widely used across the ...
Environmental, Social And Governance Disclosure And Profitability: Gcc Banks’ Comparative Study
(Accounting, 2019 , Master Thesis)
The main aim of this thesis is to investigate the relationship between Voluntary disclosure (VD) and profitability of publicly traded banks operating in the GCC region over the period 2007-2017. We incorporate stakeholder ...
The Effects Of Social Media Influencer Attributes On Collaborating Brand Credibility And Advocacy
(Marketing, 2019 , Master Thesis)
This thesis investigates different characteristics and dimensions related to social media influencers that might affect some brand outcomes after being endorsed by /collaborating with the influencer in brand communications. ...
Examining The Effects Of Parasocial Interaction And Identification With Social Media Influencers On Collaborating Brands
(Marketing, 2019 , Master Thesis)
The thesis explores the phenomenon of social media influencers, reveal their distinctive features, explain how followers develop relationships with them and clarify how and why a cooperation with influencers could be ...
The Effect Of Message Lexical Concreteness On Customer Inspiration: The Moderating Roles Of Product Category And Regulatory Focus
(Marketing, 2019 , Master Thesis)
The concept of customer inspiration has only recently been conceptualized in marketing. This thesis examines the impact of marketing communication on customer inspiration. More specifically, it attempts to ascertain whether ...
Understanding customer satisfaction at Al-Ahli hospital in Qatar
(Business Administration, 2016 , Professional Masters Project)
paper starts by discussing the importance of the healthcare industry in Qatar and provides a brief about Al-Ahli hospital and why is it important for Al-Ahli Hospital to understand their customer satisfaction. It also ...
VALUE BEHIND SAVING AND REUSING SHOPPING BAGS
(Marketing, 2019 , Master Thesis)
The behavior associated with saving and reusing shopping bags has been heavily researched in the context of environmental studies. However, few studies have examined this behavior from the perspective of consumer behavior. ...
CRITICAL SUCCESS FACTORS FOR ERP IMPLEMENTATION - THE CASE OF QATAR
(Business Administration, 2019 , Professional Masters Project)
Due to ERP high failure rate, Enterprise resource planning (ERP) implementation issues have been highly addressed in the literatures. Some studies have concentrated on the effect of perceived usefulness (PU) and perceived ...
Sponsorship and Donations in Qatar Foundation: An Empirical Investigation to the Foundation’s Fundraising Efforts
(Business Administration, 2020 , Professional Masters Project)
Non-government organizations have historically been financially challenged, and recent developments have been underway to explore innovative fundraising and financially sustainable solutions. Within Qatar, Qatar Foundation ...
THE EMPLOYABILITY OF QATARI CITIZENS IN THE HOSPITALITY SECTOR: CURRENT CHALLENGES AND FUTURE PROSPECTS
(Business Administration, 2020 , Professional Masters Project)
The hospitality industry in Qatar is rapidly growing. The growth is supported by the preparation for the FIFA World Cup 2022 and by the efforts of Qatar towards tourism and hospitality development in the country. Consequently, ...