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المؤلفChang, Joshua
المؤلفSamuel, Nicholas
تاريخ الإتاحة2009-11-25T12:41:45Z
تاريخ النشر2006-03
اسم المنشورStudies in Business and Economics
الاقتباسStudies in Business and Economics, 2006, Vol. 12, No. 1, Pages 69-79.
معرّف المصادر الموحدhttp://hdl.handle.net/10576/6861
الملخصThe reach of the Internet as a shopping medium has provided shoppers with significant benefits over traditional storefront shopping in terms of time saving, cheaper products, and product selection. This creates a need for a greater understanding of online shoppers and their purchasing behaviour, which could improve marketing strategy formulation. This study suggests the motivational factors of convenience, price, and product selection leading to online purchase are affected by the demographic characteristics of Internet shoppers (in terms of gender, age, income, and location) and shopping behaviour (in terms of shopping frequency, expenditure patterns and product types purchased).
اللغةen
الناشرQatar University
الموضوعInternet
العنوانWhy Purchase Online? An Empirical Study of Australian Internet Shoppers
النوعArticle
الصفحات69-79
رقم العدد1
رقم المجلد12


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عرض بسيط للتسجيلة