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Managing Knowledge and Identity across the Boundary of Academic and Commercial Science
( Academic Conferences and Publishing International Limited , 2022 , Conference)In the last few decades, institutions of higher learning are being transformed from ivory towers to become engines of regional and national economic development and ‘knowledge businesses’ increasingly focused on producing ... -
Nation-branding Opportunities Through Sport Mega-events: Tourism Impact from FIFA World Cup in South Africa 2010 and Qatar 2022
( Academic Conferences and Publishing International Limited , 2024 , Conference)Sport mega-events can be powerful agents in the imaging, re-imaging and branding of places, especially for emerging mega-event host nations. South Africa was the first African country to host the FIFA World Cup in 2010 and ...
