Browsing by Author "defended, Mohammed Zayyan"
Now showing items 1-1 of 1
-
Integrated Marketing and communication connecting customers for sustainable growth and building brand for SME’s in Qatar
defended, Mohammed Zayyan (2019 , Professional Masters Project)SMEs in Qatar face various challenges to sustain and grow, which may even be a threat to their existence, leading them to exit the market if not dealt with carefully. This study focuses on Integrated Marketing and ...